About
We're a team of seasoned product, people, and operations leaders who've dedicated the last 10 years to building the systems that keep fast-moving companies focused, human, and growing. We've delivered this at scale while leading operations at GIPHY – growing from under 10 employees to 150+, supporting 1 billion daily users, and managing through acquisitions by Meta and Shutterstock – all without losing the culture that made the team great.
Through multiple fundraises, exits, and everything in between, we built the strategies, systems, and playbooks that fuel real, sustainable growth. Now, we’re using that experience to help founders build stronger, more resilient companies from the inside out.
Meet the Team
We started Kindred Works because we’ve seen how the hidden,
behind-the-scenes work is often what makes or breaks a growing team.
We also love working together and genuinely like each other.
We started this company to help other teams create that kind of culture.
Specialist
Amanda Grant
Amanda began her career in New York City finance, working her way up from receptionist to executive assistant at Guggenheim Partners. She followed her executive through multiple ventures, honing her ability to anticipate needs and proactively solve problems. Eventually, she pivoted from finance to tech—starting as Executive Assistant to the CEO at GIPHY and growing into roles across general and people operations, ultimately serving as VP of Operations and Chief of Staff.
Amanda brings extensive experience across the full employee lifecycle—from onboarding to offboarding, and everything in between. She excels in company planning, career path development, talent acquisition, and internal culture-building.
When not working at Kindred Works, Amanda enjoys cooking, working out at FORM50 Fitness, and sitting in the sun drinking a cool, crisp vino verde.
Specialist
Amanda Kaufmann
Amanda began her digital career in AdTech, first at PointRoll and then at Tapad, where she built and scaled the global Account Management team and founded the company’s first Customer Analytics and Analytics Product teams—pioneering cross-device insights including Connected TV.
At GIPHY, she evolved into a Product Executive, leading teams across Search, Ads, Web, Mobile, SaaS, and Analytics. She successfully launched new products, led revenue-generating business units, and managed Sales and BD teams. A strong advocate for inclusive design, Amanda believes DEAI is essential to building impactful products.
Outside of work, she’s a mom to three boys and two dogs, and enjoys making bone broth, practicing Pilates, beach days with the family, and a good glass of medium bodied red wine.
Specialist
Rebekah Huber
Rebekah began her career at Artspace.com, an art e-commerce platform, where she interfaced with artists, museums, and galleries, building her foundational partnership experience. She gained hands-on startup experience and developed cross-functional skills needed to collaborate with stakeholders at all levels.
Rebekah spent over a decade at GIPHY, playing a key role in strategic and operational efforts, including during two acquisitions. She is a versatile interdepartmental manager with a background in strategic partnerships and content operations. And she also brings a strong foundation in trust & safety and business operations.
In her free time, Rebekah enjoys spending time with her two terribly behaved rescue dogs, eating various cheeses, and drinking light and crisp white wines while she sits poolside reading niche nonfiction.
Our Values
To us, values are fundamental to any organization. They guide how employees work together, what to expect from the culture, and what matters to leadership. They motivate, shape behavior, and help attract and retain the right talent.
At Kindred Works, we move fast while still staying true to our five values:
Transparency
We are open and honest. As a client, you can expect that we will be accountable and share all relevant information with no hidden agendas.
Empathy
We take people into consideration first and foremost. As a client, you can expect that we will be active listeners to you and your team with the goal of understanding your perspective, gaining your trust, and delivering success.
Adaptability
We are built for change and thrive in uncertainty. As a client, you can expect that we see every curveball as a new opportunity and choose to handle them with grace.
Empowerment
We believe we can create the most long-term impact by giving others trust, ownership, and autonomy. As a client, you can expect that our intention is to leave everything better than before our engagement together.
Integrity
We prioritize and stand by our values. As a client, you can expect that we will do everything we can to ensure you get the most out of our partnership.