Company values aren’t just feel-good statements, they guide decisions, shape culture, and attract the right people. If you haven’t defined yours yet, don’t worry, you’re not behind. In this post, we share our practical “3 P” guide to help you build values that stick and scale. Whether you're a team of 3 or 300, this is your how-to for turning principles into practice. Ready to get started?

Company values tell your employees what to expect from their environment, how to engage with one another, and what matters to you as a leadership team.  They reinforce positive behaviors and create a shared sense of purpose. Defined values can also boost engagement and performance. They also help attract and retain talent. Creating company values requires planning, thoughtfulness, and creativity.  Read on for 5 helpful tips to consider when creating company values.